As I coach
others to better performances in their business lives, I wanted to share some
things that you can “Let It Go” (to quote a favorite contemporary movie song
title) should you have the opportunity to get your message out to a larger
audience in the electronic medium.
Here’s what not to do:
1. Give the whole 15 minute interview in
one long sentence. I am constantly amazed by people’s lung
capacity and their incredible use of conjunctions such as: such as, like, so, but, however, etc… Why do
people do this? This leads into point
#2.
2. Not being prepared for the interview.
We
all have easier days in our work calendar than others. A live on air interview does not qualify for
an easy day of non-preparation. What’s important is not what the
interviewer asks you, but what three key points do you want to share with the
audience? Take what was asked,
acknowledge the question and weave one of your key points into the answer.
3. Not being you.
You are being interviewed because of your expertise. You are being spoken to because of your
personality. Let who you are shine in
your words. Verbs connect. Does this issue: Excite you?
Concern you? Please you? Will the
outcome: Challenge us? Calm us? Generate market growth?
Your goal in
this very public conversation is to highlight the issue with a bit more
conversation on what it all means to you and those who care about it. Your 15 minutes of fame starts well before
your open mike time begins. Let me know how I can help.
